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  <url>
    <loc>https://dbims.com.au/strategy-deliverables</loc>
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    <lastmod>2024-11-17</lastmod>
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      <image:title>CAPABILITIES - Value, Direction &amp; Strategy</image:title>
      <image:caption>Let’s start at the very beginning, a very good place to start. Discovering our purpose, brand essence, positioning and targets Research markets for insights for informed strategy, customer journey, narratives &amp; the service blue print (end to end; surface to core!) Design thinking for innovation and problem solving, defining mission &amp; values Concept development &amp; appropriate channels to market Solution design, pilot &amp; testing Stakeholder engagement CX and UX Infrastructure (documentation, style guides) Project management, planning, production, placement Tracking, feedback &amp; review Strategic KPIs Adding value, expanding the offering, review &amp; feedback loops…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1578480486187-3ARAHQ18CW8N0G7OLCTQ/MU%2BResearch%2Bpublication%2Bcrop.jpg</image:loc>
      <image:title>CAPABILITIES - Research to underpin success</image:title>
      <image:caption>Indulge curiosity to recognise the context Who is my person, my market? What is the opportunity and the solution? How is the customer journey and engagement process defined Where will the maximum resonance be? When is the right time? Why bother?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1578479980644-9Q6ITQTGDIFFDHYROWIA/stewardship+words.jpg</image:loc>
      <image:title>CAPABILITIES - Share insights</image:title>
      <image:caption>Share all the research, with everyone who cares, bring them along on your marketing quest to matter. Understand and show others that the primary purpose of marketing is to create change - ideally meaningful and positive change. Commit to knowledge sharing , gathering inspiration and richer data as you go.</image:caption>
    </image:image>
    <image:image>
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      <image:title>CAPABILITIES</image:title>
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  </url>
  <url>
    <loc>https://dbims.com.au/assets-design-create</loc>
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    <priority>0.75</priority>
    <lastmod>2020-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1578460418547-MSVEIC8M15YYEBXQKN4C/Digi%252BPOSHC%252Bshorter.jpg</image:loc>
      <image:title>Assets</image:title>
      <image:caption>Aligning content with a dynamic digital strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1578460022551-RYANO9RO1UPII4SK9N3K/Collateral%2BBev%2BSky%2Bbrochure.jpg</image:loc>
      <image:title>Assets</image:title>
      <image:caption>A content collection that supports the brand story</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1578459154495-5IOI64Z40TVKWJWQ08F5/AM2A1024+%C2%A9+Karen+Watson+%28Medium%29.jpg</image:loc>
      <image:title>Assets</image:title>
      <image:caption>Share your story at every opportunity</image:caption>
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    <image:image>
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      <image:title>Assets</image:title>
      <image:caption>Guidelines that govern the composition, design, look and feel the brand</image:caption>
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    <image:image>
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      <image:title>Assets</image:title>
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    <loc>https://dbims.com.au/services</loc>
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    <priority>1.0</priority>
    <lastmod>2024-08-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1584496866218-XHZ18QJJMVB2CLV90X3B/dibea%2Bfront%2Bcover</image:loc>
      <image:title>Services - Defining direction, developing value, activating great ideas for growth</image:title>
      <image:caption>strategy + brand + engagement It's all about building authentic brands and creating stories that engage and promote growth. Activate great ideas through ‘happening’ strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1576557641430-MTF3Y0TNB2G1WYLXURBA/innovtn+edit.jpg</image:loc>
      <image:title>Services</image:title>
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  </url>
  <url>
    <loc>https://dbims.com.au/project-branding-skyglass</loc>
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    <priority>0.75</priority>
    <lastmod>2020-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1578736877566-1D3XJQ62GLKB07TX6AQ5/Collateral+Bev+Sky+brochure.jpg</image:loc>
      <image:title>Sky Glass</image:title>
      <image:caption>Creating and launching a brand from the ground up (or sky down?)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1578736096657-AZKLN66E1NFP48WV0T9B/SkyGlass+pool.jpg</image:loc>
      <image:title>Sky Glass</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1578736120020-8G4WKZZDTEYN0T1LS2BW/Skyglass+collateral.jpg</image:loc>
      <image:title>Sky Glass</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1578736140784-6R3CMKHTYJZUZZP6SVPC/skyglass+brands.jpg</image:loc>
      <image:title>Sky Glass</image:title>
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    <image:image>
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      <image:title>Sky Glass</image:title>
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    <image:image>
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      <image:title>Sky Glass</image:title>
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    <image:image>
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      <image:title>Sky Glass</image:title>
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  </url>
  <url>
    <loc>https://dbims.com.au/approach-1</loc>
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    <priority>0.75</priority>
    <lastmod>2020-01-09</lastmod>
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      <image:title>Copy of Approach</image:title>
      <image:caption>Activate design thinking. Brainstorm, elaborate, ideate, speculate, ruminate…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1578479980644-9Q6ITQTGDIFFDHYROWIA/stewardship+words.jpg</image:loc>
      <image:title>Copy of Approach</image:title>
      <image:caption>Share the findings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1578480486187-3ARAHQ18CW8N0G7OLCTQ/MU%2BResearch%2Bpublication%2Bcrop.jpg</image:loc>
      <image:title>Copy of Approach</image:title>
      <image:caption>Sector leading research, key partnerships, innovative service response</image:caption>
    </image:image>
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  <url>
    <loc>https://dbims.com.au/strategy-goodgrief</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1578745064341-PNH3W98RJKDZOD8RCJQ0/GG+strategic+intent.jpg</image:loc>
      <image:title>Strategy</image:title>
      <image:caption>Protecting and positioning a powerful tool for future generations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1578744180142-G8TWG3SHGQ1LUQQJVE2L/seasons+for+growth.jpg</image:loc>
      <image:title>Strategy</image:title>
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    <image:image>
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      <image:title>Strategy</image:title>
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  <url>
    <loc>https://dbims.com.au/contact</loc>
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    <priority>0.75</priority>
    <lastmod>2020-04-03</lastmod>
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      <image:title>Contact</image:title>
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    <image:image>
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      <image:title>Contact</image:title>
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  <url>
    <loc>https://dbims.com.au/campaign</loc>
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    <priority>0.75</priority>
    <lastmod>2024-08-08</lastmod>
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      <image:title>Campaign</image:title>
      <image:caption>industrial services in high risk environments</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1587545588564-UWZ7PPXQEVBICPK61QKL/wwi+screens.jpg</image:loc>
      <image:title>Campaign</image:title>
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    <image:image>
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      <image:title>Campaign</image:title>
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  <url>
    <loc>https://dbims.com.au/leadership</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1578747008444-6SZ4DI1NCOR6EY4AFFMM/prim+chat+webscreen.jpg</image:loc>
      <image:title>Leadership</image:title>
      <image:caption>Research to inform best practice, internal messaging and company culture</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df8536aa4001534bca3417f/1587530014539-CH0US7G8QWZON3JEKF0T/MU+Research+publication+crop.jpg</image:loc>
      <image:title>Leadership</image:title>
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    <loc>https://dbims.com.au/approach</loc>
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    <lastmod>2024-11-04</lastmod>
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      <image:title>Approach</image:title>
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      <image:title>Approach</image:title>
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    <loc>https://dbims.com.au/new-page</loc>
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    <lastmod>2020-04-03</lastmod>
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    <loc>https://dbims.com.au/communication</loc>
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    <lastmod>2024-11-04</lastmod>
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      <image:title>Communication - Make it stand out</image:title>
      <image:caption>Teachers bring unique skills and contributions (click to view)</image:caption>
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    <loc>https://dbims.com.au/read-me-bryant</loc>
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    <lastmod>2025-05-06</lastmod>
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