Activate design thinking. Brainstorm, elaborate, ideate, speculate, ruminate…
Feature 1
developing value, direction & strategy
Lets start at the very beginning, its a very good place to start. By defining our purpose
brand essence, positioning and targets
research & market insights for informed strategy
customer journey, narratives & the service blue print (end to end; surface to core!)
design thinking for innovation and problem solving
mission & values
Concept development & appropriate channels to market
solution design, pilot & testing
infrastructure (documentation, style guides)
Project management, planning, production, placement
Tracking, feedback & review
Strategic KPIs
Tracking sales funnel & outcomes
Adding value, expanding the offering, review & feedback loops…
Feature 2
research to underpin practice excellence
Sector leading research, key partnerships, innovative service response
Indulging curiosity to recognise the bigger picture and brand context.
Answer the key questions…
Who is my person, my market?
What is the opportunity and the solution?
How is the customer journey and engagement process defined
Where will the maximum resonance be?
When is the right time?
Why bother?
Share the findings
Feature 3
Insights are worth sharing.