COMMUNICATION
ENGAGING TEACHERS WITH COMPLEX COMPLIANCE REQUIREMENTS
The Brief
Launch a new product, sell the benefits of engagement with HR and regulatory compliance. Use the opportunity to connect and build trust with a disenfranchised audience.
Create a suite of communication and marketing assets that will remain current over time and deliver a positive return on investment
Encourage product trial
Reset the conversation
Launch a pilot program to run over 18 months
Define key messaging, plans
Campaign activities
Collaborate with a creative agency to develop the campaign and build the asset portfolio.
Branding: workshop creative elements style guide, personality, tone of voice, typography
Digital: animations, video, app, web landing pages, FAQs, user guides
Communications: Key messaging, message hierarchy
Print: billboards, pull up banners, flyers, document templates, eDM
Photography
Collateral: branded notebooks; lanyards
Iconography, user personas /user stories
Logistics: audience definition, channels, contact lists
Teachers bring unique skills and contributions (click to view)
Outcomes
63% of the workforce trial the product at launch and regularly return at appropriate stages in the development cycle
Growth over the first 12 months has seen up to 85% of the workforce trial
Service delivery teams note a 67% increase in demand for support compared to the same period in the previous year
