strategy + deliverables
Seek first to understand! Create, engage and deliver with the audience in mind, clarify the customer journey, narratives & the service blue print (end to end; surface to core!)
Agree scope and goals, ensuring brand elements, USP and optimisation
strategies clearly articulated
Value, Direction & Strategy
Let’s start at the very beginning, a very good place to start.
Discovering our purpose, brand essence, positioning and targets
Research markets for insights for informed strategy, customer journey, narratives & the service blue print (end to end; surface to core!)
Design thinking for innovation and problem solving, defining mission & values
Concept development & appropriate channels to market
Solution design, pilot & testing
Stakeholder engagement CX and UX
Infrastructure (documentation, style guides)
Project management, planning, production, placement
Tracking, feedback & review
Strategic KPIs
Adding value, expanding the offering, review & feedback loops…
Research to underpin success
Indulge curiosity to recognise the context
Who is my person, my market?
What is the opportunity and the solution?
How is the customer journey and engagement process defined
Where will the maximum resonance be?
When is the right time?
Why bother?
Share insights
Share all the research, with everyone who cares, bring them along on your marketing quest to matter.
Understand and show others that the primary purpose of marketing is to create change - ideally meaningful and positive change.
Commit to knowledge sharing , gathering inspiration and richer data as you go.