BRANDING
SKY GLASS

The Brief

Launch a market innovation in architectural glass. Lead the development of all aspects of marketing and communications from the ground up.

Sky Glass withstands greater force than regular glass. Strong, sturdy and beautiful, it remains safe even after breakage when panels remain whole and in place providing safe protection until replacement.

Services

• Develop brand identity, values, personality and positioning

• Collaborate with creative to produce brand infrastructure, collateral and assets

• Develop marketing strategy & strategic planning; market testing, qualitative research

• Style guide, logos, look & feel to reflect a vibrant and innovative market first

• Print - brochures, flyers, advertising

• Web - product site, digital launch campaign

• Events - launch, roadshows

• Campaigns - product trials, conferences, professional development session

• Copy Writing & content creation

Outcomes

The highly anticipated Sky Glass product launches without competition into a receptive market. Consistent trade marketing to well qualified B2B targets + focused and highly targeted B2C campaigns result in strong demand and reputation growth is significant.

Owners are positioned for successful M&A. Sky Glass remains a premium offering, available through the Australian Glass Group.