STRATEGY
STRATEGIC POSITIONING FOR FUTURE SUCCESS

The Brief

Position Good Grief for longevity - protecting brand essence, honouring the legacy of the founders and highlighting the programs and their efficacy.

Since the mid 1990’s Australian children challenged by the the experiences of change, loss and grief have been supported by Seasons for Growth, a peer to peer, education program developed from an evidence base.

Managed through parent company Good Grief Pty Ltd - a charitable, not for profit entity provided by Sisters of St Joseph. the program, along with Storm Birds and Seasons for Healing and other support services, looked to reposition from a niche entity without compromising identity or the unique and intrinsic value underpinning the program’s success.

Services

• Research stakeholder opinion and market opportunity, ensure appropriate consultation throughout the process

• Define and clearly articulate embedded values, mission critical qualities and desired outcomes

• Collaborate on content creation, maintain feedback loops and regular reporting

• Collaborate with board and executive team

• Publish and launch Statement of Intent

• Contribute to project planning, timelines, due diligence and reporting

Outcomes

Guided by a clearly articulated statement of intent created by board & executive, Good Grief proactively sought to identify suitable partners for merger. Today, Good Grief is a key asset within ‘The Institute’ - an initiative of MacKillop Family Services.